Context
Rocas y Cristales is a jewelry brand built around an extensive catalog of natural stones. The main challenge was to communicate the natural origin and uniqueness of each stone, positioning the brand as a contemporary expression of craftsmanship rooted in nature.
Approach
Developed a visual language inspired by botanical structures, understanding each stone as a unique natural specimen rather than a standardized product.
Combined this organic approach with a typographic composition influenced by the fractal patterns found in minerals, reinforcing the idea of repetition, structure, and natural complexity.
Outcome
The resulting identity sits at the intersection of botany, the hypnotic beauty of minerals, and jewelry craftsmanship, providing Rocas y Cristales with a distinctive and coherent visual language for its launch and future growth.
Rol
Brand strategy
Brand design
Art direction
Launch campaign
Brand design
Art direction
Launch campaign