Context
Wedo is a collaborative architecture brand where clients, projects, services, and teams connect through dynamic and shared processes. The challenge was to create a visual identity capable of expressing this collaborative mindset while remaining flexible across multiple contexts and applications.

Approach
Built the identity around a linear graphic system, where lines represent connections, relationships, and ongoing dialogue between the different actors involved in each project.
Designed a modular layout structure that allows elements to expand, connect, and reconfigure depending on content and format.

Outcome
The final system provides Wedo with a recognizable and adaptable visual language. Through its use of lines, modular structures, and controlled variation, the identity communicates collaboration, structure, and continuity across different applications and scales.
Role
Brand Designer / Art Direction
Visual identity and system development.
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